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MSU Tourism and Hotel Management Lecturer Wins the Best Paper Award

MSU Tourism and Hotel Management Lecturer Wins the Best Paper Award

2017-07-21 295

MSU Tourism and Hotel Management Lecturer Wins the Best Paper Award
 
Dr. Preeda Chaiya, a lecturer at Faculty of Tourism and Hotel Management, Mahasarakham University, recently won the Best Paper Award at the 2017 International Conference on Entrepreneurship and Sustainability in the Digital Era. He received the award at Hall of Fame, Assumption University of Thailand on July 21, 2017.
 
His award-winning paper was entitled “Perceived Service Quality of International Hotels in the Northeast Destination by Thai Tourists”. Dr. Preeda Chaiya’s research has been supported through the Faculty of Tourism and Hotel Management Research Scholars Program of Mahasarakham University. 
 
Congratulations, Dr. Preeda Chaiya!
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Perceived Service Quality of International Hotels in the Northeast Destination by Thai Tourists
 
Dr. Preeda Chaiya
Faculty of Tourism and Hotel Management, Mahasarakham University
 
Abstract:
The main purpose of this research is to investigate the perception of service quality performance of the international hotels in the northeast destination in Thailand. The study used a quantitative analysis of responses from 379 hotel guests selected from five international hotel companies. A survey questionnaire for data collection was undertaken to explore: 1) the service quality expectations and perceptions of the guests and 2) the importance-performance gaps. The Importance-Performance Analysis (IPA) was used to test the importance of the gap between expectations and perceptions of the Thai guests. The finding represents that most participants are satisfied with the hotels’ product and service quality and that the hotels’ service quality performance meets their expectations but the hotels do not represent service quality performance that exceeds their guests’ expectations. The study suggests key outcomes, including, further research recommendations and implications for professional practice with additional evidence to that found in the literature.
 
 
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